Head of Marketing & Branding

Tasks: Strategy and Execution for Branding, Positioning, and Communications

Years of Experience: 6 to 8 years

Must-have: Experience in branding & communications; with at least two – three years managing a team

Location: Nigeria

Scope

As the marketing & branding lead, you will be responsible for:

1. Owning the branding & positioning strategy for the company in Nigeria
   1. Customer Positioning
   1. Investor Positioning
   1. Employee / New Hire Positioning
2. Developing and executing a communication strategy in-line with the positioning strategy
3. Working closely with teams such as product, design, and customer support to ensure consistent positioning across all touch-points
4. Working closely with the Growth Lead to drive the overall growth & marketing mandate for the company in Nigeria

Who they are

• Super smart
• Passionate story-teller with excellent communication skills
• Detail-oriented, with proven execution skills
• Analytical mindset
• Experience building and leading a branding / marketing team

Where could they come from?

• Branding roles in B2C FinTech / Financial Services organizations
• Marketing Agencies with experience working on branding requirements with clients from the FinTech / Financial Services Sectors
• Branding roles in other fast-paced B2C product organizations (e.g. FMCG)