Head of Marketing & Branding

Tasks: Strategy and Execution for Branding, Positioning, and Communications

Years of Experience: 6 to 8 years

Must-have: Experience in branding & communications; with at least two – three years managing a team

Location: Nigeria

Scope

As the marketing & branding lead, you will be responsible for:

  1. Owning the branding & positioning strategy for the company in Nigeria
    1. Customer Positioning
    1. Investor Positioning
    1. Employee / New Hire Positioning
  2. Developing and executing a communication strategy in-line with the positioning strategy
  3. Working closely with teams such as product, design, and customer support to ensure consistent positioning across all touch-points
  4. Working closely with the Growth Lead to drive the overall growth & marketing mandate for the company in Nigeria
Who they are
  • Super smart
  • Passionate story-teller with excellent communication skills
  • Detail-oriented, with proven execution skills
  • Analytical mindset
  • Experience building and leading a branding / marketing team
Where could they come from?
  • Branding roles in B2C FinTech / Financial Services organizations
  • Marketing Agencies with experience working on branding requirements with clients from the FinTech / Financial Services Sectors
  • Branding roles in other fast-paced B2C product organizations (e.g. FMCG)
Job Location: Nigeria

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