Social Media Officer

Job Title: Social Media Officer

Location: Lagos

Experience: 1-3 years

Responsibilities:

  • Organize effective advertising Programme and initiatives
  • Oversee in-house & external advert, creative, and media services
  • Create and manage the awareness for the bank bank’s business in line with approved strategy,
  • Negotiate ad rates, timing, and placement (Negotiate promotional partnerships with press, internet, and radio and TV media) (e.g. discounts from Agency on block bookings to save revenue for the bank.)
  • Assess online media and creative measurement requirements and drive actionable insights/directions through campaign analysis. (e.g. Subscriptions to media monitoring applications like media star and omnibus)
  • Monitor and analyze campaign performance and provide strategic recommendations.
  • Establish measurement strategies and implement appropriate testing methodologies.
  • Optimize and plan ad campaigns to achieve established goals (e.g. set % goals in terms of Share of Voice and Top of Mind Awareness goals for the campaign)
  • Determine appropriate media channels, ad networks, creative, keywords, and sites to use in campaigns (e.g. location billboards in high traffic areas such as Falomo, MMA With opportunities to see)
  • Create, plan, organize, and implement the media initiatives within the bank 
  • Keep abreast of competitor and industry advertising practices (e.g. competitive intelligence of other FI activities) 
  • Identify short- and long-term opportunities for meeting goals and driving revenue
  • Perform other duties as assigned by the Head, Brand, Events, & Sponsorship
  • Membership of a recognized advertising institute is an added advantage.
Job Location: Lagos Nigeria

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